Authors: Julie Leroy
Abstract:
The objective of this research is to study the introduction of a new mode of exchange (i.e.
collaborative platform) in a knowledge and technical unstable context. This research studies a
single longitudinal case. The first results made appear evidences of a controversy. These
evidences were then gathered into the ten steps of the Sociology of Translation. The narrative
built following these steps show first that a new shape of market appeared after the
introduction of the new mode of exchange. It shows then that the marketing practices also
evolved to try to fit the new market shape. It is then discussed how the translation process
impacted the representational, exchange and normalizing practices of the market shaping.
Keywords:
Collaborative platform, mode of exchange, sociology of translation, market practices.
Journal: ( – )
Web Address:
Publish Year:
Conference: Glasgow, Scotland (2011)