Authors: Chiara Bernardi; Giacomo Pellegatta; Ivan Snehota; Marta Boffi
Keywords: Innovation, Cognitive mapping, Interaction, Network approach
ABSTRACT
Based on a case study, this working paper aims to introduce a cognitive dimension in the
study of innovation, adopting a network approach. Through a cognitive mapping technique,
we identify the representations held by three actors in a network about their innovation. Great
differences in defining the detail components direct our attention to the consequences of this
cognitive dissonance on interaction.
Journal: ( – )
Web Address:
Publish Year:
Conference: Glasgow, Scotland (2011)