Business relationship dynamics from a duality view

Authors: Jaana Tahtinen; Maria Holmlund

This paper firstly conceptualizes business relationship dynamics from a duality perspective, which involves viewing the changing and stabilizing processes of relationships as co-existing and interdependent. Secondly, the study suggests methodological choices that would enable applying the above view of the co-existing changing and stabilizing processes in research and in that way to advance a deeper understanding of the life of business relationships.

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