ASSOCIATION BETWEEN STRATEGIC VALUES AND E-BANKING ADOPTION IN IRANIAN BANKS

Authors: 2007

ABSTRACTThis paper attempts to understand strategic value of e-banking for Iranian banks and examine the causal effect of perceiving e-banking as a value and its adoption. We propose an e-banking adoption model that is identifying five factors that have been found to be influential in the perception of strategic value of IT: performance support, operational support, managerial productivity, and strategic decision aids. We also identified eight factors that influence electronic banking adoption: organizational readiness, Infrastructural readiness, external dependency, Intangible pressure, persuasive pressure, perceived ease of use, and perceived usefulness. Data are collected via a questionnaire-based survey from Decision maker unit of Iranian Banks.We can express the result of this study such that bank managers”,n.a.,,n.a.,2007,4803.doc,,,RGhasemi,1168,0,,,,Dr. Lennart Persson; Dr. Mohammad Aghdassi; Roja Ghasemi
4804,CAUSAL RELATION BETWEEN STRATEGIC VALUES AND E-BANKING ADOPTION IN IRAN WITH A COMPARISON VIEW BETWEEN STATE OWNED AND PRIVATE OWNED BANKS,,,,,ABSTRACTThis paper attempts to understand differences among private owned and state owned banks in Iran by also considering the causal effect of strategic value of e-banking on its adoption. We propose an e-banking adoption model that is identifying five factors that have been found to be influential in the perception of strategic value of IT: performance support

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Publish Year: Infrastructural readiness

Conference: Intangible pressure