An Exploration of Relationship Ending: Some Strategic Implications from the Optical Recording Media Industry

Authors: Hsin-Hui Chou

Abstract
This research investigated relationship ending from an interactive view of interfirm
relationships on strategy. In order to understand how relationship ending can be
exercised to achieve strategic goals and how the ending of relationships impact the
network of which a firm is part, this research adopted a focal net perspective and
collected 72 interviews as the main source of the data to construct the evolution of the
focal net driven by technological change. The evolution of the focal net was marked
by three net reconfigurations where the endings of relationships were observed.
Towards these empirical examples of relationship ending, a discussion of relationship
ending in terms of its strategic significance, its impact and its exercisability was
provided.
Keywords: Interfirm relationship Relationship ending Resources

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Conference: Glasgow, Scotland (2011)