Authors: Christopher Medlin; Woonho Kim
Orchestrating is a process, which may lead to desired outcomes by relying upon many actors playing parts, with understandings and abilities to be flexible and adjust, so as to gain a collective and as well individual firm goals. Co-orchestrating relies on known parts of a future, how they are related and upon activities cohering with other firms through business relationships to achieve desired goals. In this paper we develop a conceptual model of co-orchestration that is reliant on firm relationship and network capability. The model is conceptualized within a temporal future understanding of business networks.
Journal: ( – )
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Publish Year: 2019
Conference: Paris, France (2019)