Authors: Adam Lindgreen; John Nicholson; Steven Pattinson
This paper is concerned with improving our understanding of trust building in a complex network, or what is more commonly being referred to as an innovation ecosystem. We adopt a processual sensemaking approach to exploring the relationship between types of trust, identified from the literature and our findings, which promote or inhibit trust building in a complex innovation ecosystem. Our paper makes two key contributions to our understanding of trust building in a complex innovation ecosystem context. First, we demonstrate how affiliation-based innovation ecosystems act as enablers of both internally and externally oriented knowledge related capabilities that support innovation. Second, our contingency framework highlights the most effective types of trust building approaches adopted by firms most associated with network or platform affiliation approaches.
Journal: ( – )
Web Address:
Publish Year: 2018
Conference: Marseille, France (2018)