Authors: Pauliina Ulkuniemi; Saila Saraniemi; Sari Heinonen
This work-in-progress paper discusses the challenge of how to create customer focused service with the new technologies. Technologies have already had a huge impact on most service industries and several new and emerging technologies continues to offer opportunities, but such that most companies find difficult to see and put in practice. The present study examines, how the potential of the new technologies can be translated into customer value generating new service offerings. As a conclusion, we suggest that to combine the thorough customer understanding and opportunities of new technologies, a new design approach is needed technology design. Technology design is a method for translating the customer needs and opportunities of technology into value creating business model.
Journal: ( – )
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Publish Year: 2018
Conference: Marseille, France (2018)