Authors: Heléne Lundberg; Luis Fernando da Costa Oliveira; Martin Johanson; Stylianos Papaiouannou
The internationalization process is not always a success story, it may also include failure. Both success and failure may however result in valuable experiential knowledge with an impact on future foreign market entries. The learning outcomes may nevertheless differ in important aspects, but in this respect our knowledge is still limited. This paper reports on the findings of a case study of four Swedish SMEs, each presenting one successful and one failed market entry.
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Publish Year: 2018
Conference: Sri Lanka (2018)