Authors: Andrea Perna; Helena Fornstedt
This is a qualitative study of o physical firm-created user network used by the Italian firm Loccioni to develop and diffuse a high-tech medical innovation. The study benchmarks the paper by Harrison and Waluszewski (2008) and complement their findings by showing that the use of a physical firm-created user network can be favourable when developing and diffusing a product that target potential researchers and that an important role of a user-network can be to overcome user-resistance. Furthermore, the study illustrates that users can play different roles within different business settings, they do not only contribute to the development of the technology, they also learn how to push the innovation journey forward and become opinion leader within the field.
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Publish Year: 2018
Conference: Marseille, France (2018)