Authors: Helen McGrath; Thomas O’Toole
Focusing on the micro-brewing industry, this article presents a framework for fast forming collaboration in new ventures. Fast forming collaboration is defined as the ability of the new venture to rapidly create and co-create new resources and activities in interaction between current and future business partners. Fast forms of collaboration and new venture contexts are relatively new streams of research for the Industrial Marketing & Purchasing (IMP) group. Based on a case study of twenty-four new ventures in Ireland, Belgium and the USA, our findings add to this largely emerging field by identifying the drivers, risks, form and extent of fast forming collaboration. Our study demonstrates that fast form collaboration is challenging for the new venture with the form and extent of collaboration resting on a balancing act between the dynamics of the drivers and risks. Our paper adds to the growing body of literature that places interaction, relationships, and networks at the heart of collaboration dynamics and provides important insights for new ventures, which may lead to earlier, greater, and more planned and complex forms of fast forming collaboration. Theoretical and practical implications are offered in addition to avenues for future research.
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Publish Year: 2018
Conference: Marseille, France (2018)