Authors: Jaana Tahtinen; Mariia Syvari
Ecopreneurial ventures aim to disrupt a business sector by introducing to markets environmental innovations that challenge unsustainable technologies and products. The commercialization of environmental innovations is shaped by challenges, which need to be overcome in order to build viable sustainable business models that extend the conventional economic profit maximization perspective of a traditional business model into including environmental and social value creation. Embedded in a network of actors with their own respective business models, networks and contexts, an ecopreneurial firm must convince these actors to engage in co-creation of the multiple forms of value. This paper builds a theoretical framework for understanding how environmental innovations and networked and sustainable business models interrelate, and what are the implications of this interrelatedness for advancing ecopreneurial ventures’ innovation commercialization.
Journal: ( – )
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Publish Year: 2018
Conference: Marseille, France (2018)