Authors: Anna Sward; Debbie Harrison; Espen Andersen; Lars Huemer; Vegard Kolbjørnsrud
The context of this study is the emergence of seamless travel networks. The advantages of ‘seamlessness’, in terms of more effortless travel solutions, environmentally sustainable transportation flows and new opportunities for value creation among the providers, often remain unrealized. The industry is riddled with firm level strategies focusing on independence rather than a system level understanding of strategies and value creation based on interdependencies. This study compares two deliberate forms of network strategizing in this context an innovation and adaptiveness -oriented approach and a form of ‘deliberate non-network strategy’. We intend to study how interdependencies develop, between these focal companies and other organizations involved in the emergence of seamless travel offerings, in terms of resource ties and activity links.
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Publish Year: 2018
Conference: Marseille, France (2018)