Authors: Johan Kask; Per Carlborg
Business model is more and more becoming a imperative in strategic marketing and management even if the theoretical conceptualization is weak a vision, a management idea, the DNA of the firm, etc, it is a well-spread concept that is being used by many practitioners in different industries in different part of the world. A critique against business models is that they typically are static an do not reflect the dynamic aspects of firms. Therefore, analyzing business model transformation is relevant as it add a dynamic dimension to the concept.
Journal: ( – )
Web Address:
Publish Year: 2018
Conference: Marseille, France (2018)