Authors: Amit Mookerjee; Santosh Kumar Pandey
Presence of anticipated emotions in an organizational buying scenario is explored and the interaction of employee seniority and type of organization with anticipated emotions of purchase and non-purchase assessed. Empirical study conducted during the research indicates that both positive and negative anticipated emotions of purchase and non-purchase are experienced. It was also found that the levels of anticipated emotions experienced vary with the type of organization and the seniority level of the buying center executives.
Journal: ( – )
Web Address:
Publish Year: 2018
Conference: Marseille, France (2018)