Authors: Ilma Nur Chowdhury; Judy Zolkiewski; Thorsten Gruber
This study explores value co-creation activities in business-to-business professional service networks. The objective of this research is to identify the enablers and barriers that facilitate and hinder value co-creation between actors during the delivery of services. Using a case study approach, multiple triads and dyads were investigated in the advertising service industry in Bangladesh, which is one of the Next-11 emerging markets. This study identifies twelve enablers and ten barriers to inter-firm value co-creation and highlights which enablers and barriers are important from three different actor perspectives.
Journal: n.a. (n.a. – n.a.)
Web Address: n.a.
Publish Year: 2017
Conference: Kuala Lumpur, Malaysia (2017)