The Potence of Resource Potential when Envisioning Business

Authors: Christopher J. Medlin; Mikael Gidhagen; Virpi Havila

In this paper, we elaborate on the issue of identifying and acknowledging potential resources when resuming business, following a previous business closure. The purpose of the paper is to further our understanding of business resumption by highlighting the role of resource configuring in a changing network context. We see resource configuring competence to include: acknowledging potential resources, using previous experience of combing resources, and envisioning future resource combinations. Equally we argue that configuring resources is essential to resource becoming. We base our discussion on a case study of a closed Australian car manufacturing plant where resources are applied to a different purpose

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Publish Year: 2016

Conference: Cape Town (2016)