Authors: Frank H. Jacob; Sarah Schätzle
When assessing a foreign supplier, customers might use country-of-origin (COO) information of the supplier as a cue to infer relevant evaluation criteria, referred to as COO effect. Several studies in the business-to-business area have examined this COO effect, but thus far none have provided or applied a reliable and valid measurement of it. Using a previous study that outlines a system of nine categories reflecting stereotypical supplier evaluation criteria, the authors generate a measurement instrument and submit it to a scale development procedure. In addition, they use the same data set to draw country profiles of stereotypical supplier evaluation criteria.
Journal: n.a. (n.a. – n.a.)
Web Address: n.a.
Publish Year: 2016
Conference: Poznan, Poland (2016)