Authors: Fanny ROMESTANT
This work begins with the observation that sustainability issues are playing an increasingly important role in the calls for tenders of public clients in the area of urban transport infrastructures. However, these issues are difficult to grasp because of the procurement procedure characteristics of these clients and large variations in the definition of the sustainability of projects. This research follows a constructivist project marketing approach, in which clients’ demands, formulated in tender documents, are built upstream of their publication. The concept of milieu calls on project marketing to investigate territorial networks to understand project complexity and anticipate the requirements of the tender. As part of a three-year interaction with an industrial company in the transport sector, this work is based on four case studies of construction projects for urban transport infrastructures, to understand how the sustainability issues of complex projects are built in the milieu. The study was carried out through fifty interviews with a variety of actors in the projects and milieus. Actor-network theory was mobilized in the data analysis. The first contribution of the research is to reconsider the actors of sustainability issues in the milieu. The second contribution is to put in perspective the high level of uncertainty in the rules, norms and representations of sustainability in the four milieus studied, calling for new methods to better understand the construction of sustainability as a new challenge for project marketing.
Journal: n.a. (n.a. – n.a.)
Web Address: n.a.
Publish Year: 2016
Conference: Poznan, Poland (2016)