Authors: Michel Rod; Nick Ellis; Sharon Purchase
In any study, the link between the research question(s) posed and the research method(s) selected will influence the findings obtained and, ultimately, the usefulness of the results and the practical implications. In this paper, we provide overviews of co-constructed autoethnography and describe a variation of subjective personal introspection (SPI) that we term ‘interactive interspection’– and, in combining theoretical lenses, illustrate a methodological approach that has the potential to provide a rich ‘emic’ perspective for those who undertake inductive/abductive, qualitative B2B or industrial network research. The focus of this conceptual paper is to describe a subjective, interactive and interspective method and then illustrate its use in interpreting data from a series of qualitative interviews. Thus, the aim is to introduce a novel methodological approach to B2B research, while our contribution is in positing that the concepts of interspection and reflexivity are interactive and dialogical – especially in the context of B2B research with its focus on interaction and relationships
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Publish Year: 2016
Conference: Cape Town (2016)