How manufacturer’s organizational routines are transformed to facilitate a transition from goods to services?

Authors: Tuomas Huikkola

The current study analyzes how a manufacturer’s organizational routines change when it transitions from a product-based logic toward a service-based business logic. The results are based on 19 executive interviews and extensive secondary data collected from five manufacturing companies that have successfully made that transition. The results indicate that both organizational and behavioral changes are required to manage the renewal process successfully. Furthermore, the study presents various practices available to alter a manufacturer’s organizational routines to create a strategic renewal supporting a services orientation.

Journal: n.a. (n.a. – n.a.)

Web Address: n.a.

Publish Year: 2016

Conference: Poznan, Poland (2016)