ANZMAC Conference, 2015, University of NSW, Sydney Australia
includes a track for IMP researchers.
Track: Industrial and Business Relationship Marketing.
Co-chairs: A/Prof Margaret Matanda, University of Sydney and Dr Chris Medlin, University of Adelaide
This track will consider all topics in organisation-to-organisation marketing including business networks, network dynamics, business relationships, organisational buyer behaviour, sales management, inter-organisational relationship management, business network planning and analysis, business market segmentation, value-in-use pricing, contracting, and subcontracting. It encourages rigorous theory development and testing and the use of innovative methods including multiple case studies, network analytics, archival data analysis, and business simulations.
Dates
Conference - 30 November to 2 December 2015
PhD Colloquium - 28 to 29 November
Paper submission - 1 to 29 June
Authors notified - 17 August
http://www.anzmac.org/conferences/view/Innovation-and-Growth-Strategies-in-Marketing
