THE ROLE OF SOCIAL MEDIA IN B2B SELLING PROCESSES: AN EXPLORATORY CASE-STUDY IN THE MECHANICAL SECTOR

Authors: Alessandro Pagano; Marco Cioppi; Roberta Bocconcelli

Journal: n.a. (n.a. – n.a.)

Web Address: n.a.

Publish Year: 2014

Conference: Bordeaux, France (2014)