Authors: Peter Zackariasson
The focus of this paper is innovation in the commercial service sector. It is motivated by a desire to help create greater understanding of service and market innovation. Our research question is: How can we illustrate the integration between the concepts of service-based innovation and market innovation through a study of changes to legal services within compensation law?A concept described as “service-based innovation” is introduced as a new and alternative paradigm to the dominant understanding of innovation, which is tied to technology and tangible products. Based on marketing theory the concepts of service-based innovation and market innovation are connected and combined in order to contribute to conceptual advances.In this paper I explore the development of technology in order to play video games. The different technologies that has been developed since games were first introduced has enabled different ways to interact: video game – gamer. The market of games thus have a strong influence from how games are played, what kind of technology that are used for playing. This also have effect who play, and how. In general there has been a shift from games as a way to play with computers, to use games in tinkering with a technology that were new and fascinating. As the technology reached more spaces and access increased, games were separated from technological fascination.Today we are witnessing a gaming industry that is on par with the Hollywood video game industry. Games are accessed from most digital platforms, and accessed from most places. There has also been a change in who are playing games, from a few to a large part of those that interact with technology.In addition, one question that is interesting in this paper is how this study could be improved in order to become closer to the performance of a market. What kind of material is needed for this and how could this be communicated .
Journal: n.a. (n.a. – n.a.)
Web Address: n.a.
Publish Year: 2012
Conference: Rome, Italy (2012)