Authors: Ik-Hwan Kwon; Ki-Hwa Park; Seock-Jin Hong
This study is to examine the effect of relationships for the product characteristics.Outsourced product is categorized into functional and innovative. Logistics strategy for eachcategorized products should be response into efficient or market responsive supply chainstrategy. The research model is developed using six hypotheses. The study is examinedempirically, using ANOVA, regression analysis. The results show that the importance onefficient supply chain strategy fit for functional products. And, efficient supply chainstrategy is suitable for cost performance. Market responsive strategy is good for qualityperformance. To get higher logistics outsourcing performance, the strategy should bedepended on their products’ characteristics.
Journal: n.a. (n.a. – n.a.)
Web Address: n.a.
Publish Year: 2012
Conference: Rome, Italy (2012)