Authors: Anna Dubois; Frida Lind; Lise Aaboen
Strategizing as networking has become a strong theme especially in the IMP tradition. In this paper we focus on new ventures and how these develop through the relationships they form and how that form the firms’ development. Strategizing through network development also concerns how the firm perceives its network of connected relationships and how it acts in relation to these perceptions. The aim is to identify patterns in the network development of a new venture.The paper is based on a single case study of a new venture that has been interviewed at two occasions. The first visit was in 2009 when the company had developed its first two customer relationships, and then again in 2012 when the network had been expanded to include nine customer relationships. The case study captures the firm’s ‘story’ of how these relationships were built and how they have developed since the start of the company in 2000.
Journal: n.a. (n.a. – n.a.)
Web Address: n.a.
Publish Year: 2012
Conference: Rome, Italy (2012)