Authors: Harri Ryynänen; Kaisa Henttonen; Risto Salminen
In the present study we approach the phenomenon of the common understanding of network partners by offering some empirical evidence. We scrutinize a service development network that attempts to develop mobile TV service in Finland. The network consists 12 companies, such as infrastructure provider, media companies, telecom operators, mobile device manufacturer, system integrators and system providers. We use the idea of network pictures as an instrument to analyze and interpret how the specific actors in the MobileTV case perceived their network surroundings. This paper seeks to explain why network actors failed to develop a comprehensive appreciation of the service development project from the perspective of network pictures. We found that case network participants had substantially different network pictures. More specifically, we identified four types of clusters. With the illustrative case we conclude that the intra-organization-level and the focal network-level collective cognitive structures differ. To further study the focal network-level collective cognitive structures, we suggest the concept of network conception to stand for the phenomenon. The present study contributes to the research oncollective cognitive structures by extending the understanding of individual-level and organizational-level cognitions to focal network-level social cognition.
Journal: n.a. (n.a. – n.a.)
Web Address: n.a.
Publish Year: 2012
Conference: Rome, Italy (2012)