Authors: Markku Halinoja; Olavi Uusitalo
In process industries the need to upgrade the existing machinery quickly either to other paper grade or a more cost efficient process required by customers is becoming more important. In other words a machinery supplier should think “outside-in” instead of “inside-out”. This paper has two goals. First, we aim to show the importance of international industrial machinery upgrade on-time delivery (OTD) project for a machinery manufacturer to realize its “outside-in” philosophy. Second, we aim to make network picture dynamic.In the real case the network pictures of IKEA and Heindl were different and also rigid mainly because of the risk of Heindl losing its other customers. Had Heindl and its paper machinery manufacturer thought “outside-in” instead of their existing thinking “inside-out”, Heindl’s network picture could have been switched in short period of time close to that of IKEA. In our scenario the network pictures were also different but not as rigid thanks to OTD.The use of the network picture model and the IKEA Heindl case brought up both the philosophy of “outside-in” and the risk involved in the change of paper grade in process industries. In this paper we apply several IMP related fields of literature. We propose new managerial views and tools to manage successfully market oriented OTD projects.
Journal: n.a. (n.a. – n.a.)
Web Address: n.a.
Publish Year: 2012
Conference: Rome, Italy (2012)