Authors: Hsin-Hui Chou
Maintaining network position in changing environments has been a strategic issue that concerns a firm’s competitive advantage and long-term survival. Despite knowing the importance of interfirm relationships in determining a firm’s network position, little knowledge is gained towards how relationship dynamics (establishment, maintenance, strengthening, ending and reactivation of relationships) are handled by the firm so as to maintain its network position. The research enquiry is addressed using a processual analysis and taking from a focal net perspective. Based on the empirical data that covers a time period from 1998 to 2008 in the optical recording media industry where technological change has taken place for three times, we propose that achieving “positional fit” and “positional flexibility” is the key that determines the successful handling of relationship dynamics and that can be seen a form of dynamic capabilities, allowing a firm’s momentum to be sustained.
Journal: n.a. (n.a. – n.a.)
Web Address: n.a.
Publish Year: 2012
Conference: Rome, Italy (2012)