Authors: Anna Dubois; Frida Lind
Business models have attracted a lot of interest during the last decade, in business practise as well as academia. In this paper we suggest a business model framework that enables a structured way of discovering possible routes to market innovation. The three key elements of the framework are: market offering, technology and network architecture (Mason and Spring, 2011). Market innovation is defined as new market offerings.In the discussion we use generic examples of business models applied in the transport of people e.g. public transport, transport by cars and bikes either owned by their drivers or subject to other ways of access such as rental, leasing or ‘pooling’. By elaborating on the elements of the business model framework and on the connections between making, selling, buying and using we suggest a way of unbundling and recombining current and new elements in the search for market innovation
Journal: n.a. (n.a. – n.a.)
Web Address: n.a.
Publish Year: 2012
Conference: Rome, Italy (2012)