Authors: John Finch; Shiming Zhang; Susi Geiger
The phenomenon of conflict exists between and within organizations in different levels. Conflict research in organizational study is enormously fruitful, such as helping identify the change of organizations, recognizing the relations of organizational actors, managing conflicts to achieve functional outcome, etc., which provides a more broader way of understanding interactions. Organizational conflict theory is conductive to understand of relationship between individuals’ actions and between organization’s actions. We adopt conflict perspective on business-to-business marketing research to explain the relationship and network, examine required practice and resources, through actors’involving the conflicts and interactions.This paper aims to understand conflict as a process and involves examining the resources and practices required in carrying out conflict to understand relationship change.
Journal: n.a. (n.a. – n.a.)
Web Address: n.a.
Publish Year: 2012
Conference: Rome, Italy (2012)