Authors: Andrea Runfola; Simone Guercini
This paper deals with industrial firms facing with customer relationship crisis. The main aim of the paper is to propose a conceptualization of the strategy potentially implemented by the company experiencing relationship crisis and the effects on local entrepreneurial community supply networks. To this aim the paper presents a theoretical background on IMP derived literature on the ending and staying in business relationship. After, a discussion on teaching and learning in business relationships is shown to develop an interactive view on local entrepreneurial community change. Finally a conceptual matrix is proposed and discussed.
Journal: n.a. (n.a. – n.a.)
Web Address: n.a.
Publish Year: 2012
Conference: Rome, Italy (2012)