2011 CBIM Annual Academic Workshop
The 17th CBIM Academic Workshop focusing on Marketing Value Creation: Process, Service, Brands and Relationships, is scheduled for January 14-17, 2011. Each year the CBIM Workshop is a candid and friendly discussion among academics, professionals and doctoral students from around the world. In 2010, researches and insights from more than 12 countries were presented providing a dynamic discussion of current B2B marketing. We welcome you to join us in 2011.
Location San Juan, Puerto Rico (USA), La Concha Hotel and Resort (http://www.laconcharesort.com)
Dates
Friday Jan. 14th, 2011 1:00-5:00 PM Golf Outing, 6:00-8:00 PM, registration and refreshments
Saturday, Jan. 15th, 2011 Sessions: 8:30 AM-5:00 PM, continental breakfast, lunch, and a fine dinner
Sunday, Jan. 16th, 2011 Sessions: 8:30 AM-5:00 PM, continental breakfast and light lunch
Monday, Jan. 17th, 2011 Sessions: 8:30 AM-12:00 PM: continental breakfast included
Workshop fee: $595.00 Academics/Professionals; $275 PhD students. The fee is payable prior to or at the start of the CBIM Workshop. We will publish an electronic non-copyrighted conference proceeding with the submitted abstracts, papers, case studies, powerpoints and special session proposals for all attendees.
Workshop papers will be eligible for a special issue of the Journal of Business & Industrial Marketing. The Best Doctoral Student Paper will receive $250 and appear in the JBIM special issue.
The event deadline for submitting ideas and abstracts is November 20, 2010. Please let us know your interest in presenting either a paper or case study, participating in a special session of your choice, or volunteering to be a moderator. Send an email to the Workshop Director at brashear@mktg.umass.edu.
Suggested Topics:
Relationship Marketing
Channels Relationships
B2B Sales Organizations
Social Responsibility In B2B
Responsible Management In B2B
Strategic Alliances In New Product Development
Marketing Process Innovation
Value Co-Creation Strategies
Creating And Managing Global B2B Brands
Strategic Account Management
Team Selling
Channel Equity
Strategic Alliances In Supply Chains
Strategic Alliances In Managing Multiple Channels
Humanitarian Logistics
Reverse Supply Chains
Global Issues In B2B Marketing Alignment
B2B Service Logic
Service Solutions
Solution Selling
Lean Concepts In B2B Marketing
B2B Cases Are Especially Welcome
If you have an interest in one of these or other B2B topics, please submit them via email by November 20, 2010, one of the following:
1. Detailed abstract (minimum 3 pages, double spaced, typed);
2. Paper or case study (maximum 20 pages, double spaced, typed);
3. Special session proposal (3 pages, double spaced, typed) or
4. Volunteer to be a session moderator to:
Thomas G. Brashear
CBIM Workshop Director
E-mail: brashear@mktg.umass.edu
Isenberg School of Management
University of Massachusetts Amherst