The Account Manager”s Role in Value Co-Creation: Building Co-operative Relationships Between Banks and SMEs

Authors: KUOKKALA, Hanna-Riikka; MÄENPÄÄ, Irinja; UUSITALO, Olavi

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Journal: n.a. (n.a. – n.a.)

Web Address: n.a.

Publish Year: 2010

Conference: Budapest, Hungary (2010)

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