Authors: Hsin-hui Chou; Judy Zolkiewski
Managing relationship dynamics, namely, to establish, maintain, enhance, dissolve, and even reactivate relationships, has been viewed as a vital means to gaining sustainable the momentum in ever-changing business environments. Despite increasing attention, the research into relationship ending or reactivation remains under-explored, particularly when viewed through a network-level. This paper uses network position to analyse the process of relationship ending and reactivation particular attention is paid to where the disengaged party is located in the aftermath stage. This paper explores why an ended relationship, in a network setting, can be reactivated and where the disengaged party is located in the aftermath stage using the perspective of network position. This paper finds that a richer understanding of managing relationships, e.g. relationship portfolio, can be gained when the network perspective is used to examine relationship ending and the later reactivation of this ended relationship.
Journal: n.a. (n.a. – n.a.)
Web Address: n.a.
Publish Year: 2009
Conference: Marseille, France (2009)