Authors: JohnH Finch; Susi Geiger
In this paper, we apply the concept of trading zone to markets. We do so in order to highlight the multiple material, situated and cognitive dimensions of actors’ marketing, trading, exchanging and selling work, which they often undertake to secure an exchange. Trading zones also highlight the multiple areas of conflict or incommensurability that may arise between buyers and sellers in markets. Drawing on extant descriptions of how different firms interact with customers, this paper aims to show the diversity of buyer-seller interactions that can underlie market exchanges.
Journal: n.a. (n.a. – n.a.)
Web Address: n.a.
Publish Year: 2009
Conference: Marseille, France (2009)