Authors: Anniina Salo; Jaana Tähtinen; Pauliina Ulkuniemi
This paper focuses on a triad business relationship recovery processes through a single case study. We address the question of what kind of process needs to take place in order to recover a business relationship on the verge of ending and what is the role of a third actor in the process. As the result, we model a process through which a triad business relationship is recovered and attraction, trust, and commitment are restored
Journal: n.a. (n.a. – n.a.)
Web Address: n.a.
Publish Year: 2008
Conference: Uppsala, Sweden (2008)