Authors: BjoernS Ivens; Christoph Ott
In this work-in-progress paper we explore two of the fundamental issues concerning the norm concept, its definition and the classification of norms. First, in the field of marketing, norms have been defined as expectations developed by actors concerning other actors’ behavior in a given context (Jap, 2000, Heide, 1992). An analysis to what extent this definition is in line with the definitions made in other disciplines will be carried out. Secondly, an identification of typologies of norms, which allows classifying different norms, will be set forth.
Journal: n.a. (n.a. – n.a.)
Web Address: n.a.
Publish Year: 2008
Conference: Uppsala, Sweden (2008)