Authors: Annmarie Ryan; Ingrid Kajzer-Mitchell; Sofia Daskou
In this paper we present an interactions and networks approach to sustainable marketing which incorporates interorganisational dyad, network and system levels of analysis. The proposed framework is a starting point to situate, and theorize sustainable marketing in a holistic context. By capturing the relationships between the system, business networks and the interorganisational dyad we proposed the systematization of dialogue as a method for generating relationship knowledge that communicates the value of sustainability. We propose that developing learning relationships with key stakeholders is a central mechanism to bringing about change. In building our arguments we build on lessons learned from the IMP perspectives on networks and living systems theory
Journal: n.a. (n.a. – n.a.)
Web Address: n.a.
Publish Year: 2008
Conference: Uppsala, Sweden (2008)