International Workshop on Industrial Marketing, Lausanne, June 2008

Call for Papers: International Workshop on industrial Marketing, Lausanne, June 2008 The University of Lausanne, Lake Geneva / Switzerland, will host an international workshop on industrial marketing from June 19th - 21st 2008. The event is co-organized by HEC Paris, EM Lyon and the University of Paderborn. The workshop is part of a series of workshops organized by and for German and French speaking marketing scholars (from countries and regions such as France, Germany, Switzerland, Austria, Belgium, Quebec, or North Africa). Its aim is to allow scholars from both language communities to get into contact and to discover each others work. The workshop language will be English and the event remains open for all interested scholars from other countries. For more information please read the full call for papers or contact Bjoern.Ivens@unil.ch.

1st French – German – Swiss Workshop
on B2B Marketing

June 20 – 21, 2008
Lausanne/Switzerland

Organizing Committee
Andreas Eggert, University of Paderborn
Björn Ivens, University of Lausanne
Catherine Pardo, EM Lyon
Wolfgang Ulaga, HEC Paris

Scientific Committee
Bernard Cova, Euromed Marseille
Frédéric Dalsace, HEC Paris
François Durrieu, EM Bordeaux
Laurent Georges, Université Toulouse III
Christian Homburg, University of Mannheim
Frank Jacob, ESCP-EAP Berlin
Ove Jensen, WHU Vallendar
Marcel Paulssen, Humboldt University Berlin
Robert Salle, EM Lyon
Ivan Snehota, Università della Svizzera Italiana
Ruth Stock-Homburg, University of Darmstadt
Jean-Claude Usunier, University of Lausanne
Markus Voeth, University of Hohenheim
THE WORKSHOP

The workshop provides a platform for business marketing researchers to ex¬change ideas and present their work to leading scholars in their field. It is de¬¬¬signed to maximise interaction among participants and promote the formation of joint research and publication pro¬jects. Business marketing re¬searchers at all stages of their academic career are encouraged to apply. The workshop will be held in English.

THE VENUE
The conference will take place at the University of Lausanne’s Faculty of Busi¬ness and Economics (HEC Lausanne). The university campus is located just outside the city of Lausanne, “on the Lake Geneva shoreline”.

With its roots in the Roman era, Lausanne is a city with a long history. Dominated by the Old Town, bearing witness to its rich medieval past with its Gothic Cathedral and historic homes, Lausanne has its opera, its theatres, its corps de ballet, its musical ensembles, its film library, its 19 museums and its sum¬mer festivals – a really exceptional Euro¬pean city of art and culture! More infor¬ma¬tion on Lausanne:
www.lausanne.ch

SUBMISSION
All abstracts and papers should be sub¬mitted electronically as a Microsoft Word or Acrobat file to
B2Bworkshop@notes.upb.de
Detailed information on the submission format and the registration can be found on the website
www.B2Bworkshop.com.

DEADLINES
1. February 15th, 2008: Registration and submission of single-page paper abstracts
2. May 1st, 2008: Submission of full papers

REGISTRATION FEE
The registration fee of 75 Euros covers the proceedings, two workshop lunches, and a gala dinner.