Call For Papers: Special Issue of European Journal of Marketing

Call For Papers: Special Issue of European Journal of Marketing

“The Sales Function in the 21st Century: Evolutions and Revolutions” Special Issue Editors: Susi Geiger, University College Dublin and Paolo Guenzi, Bocconi University This Special Issue of the European Journal of Marketing seeks to explore recent developments in the sales arena and how they impact on the sales function in a European and international context. It specifically invites contributions that explore how sales forces are successfully managed in the face of these changes and how the skills, competencies and behaviours of salespersons can be adapted to the new challenges.

Deadline for submission to this Special Issue is Friday
June 1st 2007. Publication of this Special Issue is expected in late
2008. Contributions can be both conceptual and empirical in nature and
should follow the European Journal of Marketing guidelines.
Submissions should be sent as an email attachment to one of the
Special Issue Editors on or before the deadline: susi.geiger@ucd.ie or
paolo.guenzi@sdabocconi.it.