Testing the International Relationship Marketing Model in the Search, Selection and Management of International Licensing Partners: The Case of the Chemical Products for the Road Repair Industry

Authors: Alistair Ingleby; Arvin Annia; Maurizio Catulli

Journal: n.a. (n.a. – n.a.)

Web Address: n.a.

Publish Year: 2006

Conference: Milan, Italy (2006)

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