Authors: Ann-Charlott Pedersen; Ariane von Raesfeld; Elsebeth Holmen; Kaspar Roos; Luitzen de Boer; Magne Kallevag
In this paper we address the issue ‘How do relationships begin?’ Based on a review of work within theIMP Approach on stage and state models of relationship evolution, we conclude that very littleattention has been paid to beginnings of relationships. We discuss why this might be so, and why theissue deserves more consideration. Based on a case study, we make a first start at discussing how wemay conceptualise and discuss relationship beginnings. Furthermore, we depict a firm’s ‘relationshipinitiation profile’ and suggest that a firm may benefit from examining its profile and the costs andbenefits associated with it. Lastly, we propose issues which may be pursued in further research.Keywords: relationship evolution, stage model, state model, beginning, relationship initiation profile
Journal: ( – )
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Publish Year: 2005
Conference: Rotterdam, Netherlands (2005)