Authors: Jaana Tähtinen; Pauliina Ulkuniemi
One of the most basic concepts in any field of business management is undoubtedly the concept ofmarket, especially within the field of industrial marketing and purchasing. However, the content anddefinition of market as a concept has received only scant attention in the research within marketingdiscipline. The purpose of this paper is to take one step towards a more specified conceptualisationof the market especially in the industrial marketing and purchasing context. Moreover, the aim is togive some preliminary views on what kind of conceptualisation would enable the industrialmarketing and purchasing research to understand the phenomenon in a most fruitful way. The paperidentifies the conceptualisations of market existing in the marketing literature. In addition to this, asa conclusion, the paper puts forward a suggestion that the conceptualisation of the market as aprocess would provide the most fruitful way of defining the concept for the specific context ofindustrial marketing and purchasing. The paper is a theoretical paper.
Journal: ( – )
Web Address:
Publish Year: 2004
Conference: Copenhagen, Denmark (2004)