Authors: Birgitta Forsström
The paper discusses the value -phenomena in the context of industrial buyer-seller relationships.There is a review on how value has been, and is understood in industrial marketing literature andgoes on into introducing the concept of value co-creation. Moreover the paper discusses thedynamics of value and the connection between value and interdependence in a businessrelationship. Some preliminary findings from an empirical study for a doctoral thesis project onValue Co-Creation in a buyer-seller relationship will be presented at the end. The paper ends withgeneral conclusions from the presented theoretical discussion and the case.
Journal: ( – )
Web Address:
Publish Year: 2004
Conference: Copenhagen, Denmark (2004)