Authors: Per V. Freytag
According to new theories on sourcing (Gadde & Håkansson, 2001 Burt, Dobbler & Starling,2003 Momme, 2001), the firm’s supply strategy is becoming more and more important for itssurvival and success in many industries. As modern information technology is gaining ground andmarkets become more liberalized and international, the structure of firms? supply chains isbecoming increasingly important, and the supply chains are used proactively as a means to thefirm’s development and market adaptation (Coviello et al., 2002). Therefore, the individual firmcontinuously has to harmonize its sourcing and purchasing strategy.The increasing liberalization and internationalization put pressure on most networks and mostwestern countries. On the other hand, external influence is not always perceived in the same way.Factors determined by culture and differences in networks are bound to lead to a varied perceptionand interpretation of this pressure.This study is based on the network culture of which the individual firm is a part. To analyze this, aframe of reference has been prepared and six case studies have been carried out ? three in Danishfirms and three in Australian firms. The objective is to clarify to what extent cultural conditionalfactors influence how firms prepare their sourcing and purchasing strategy.
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Publish Year: 2004
Conference: Copenhagen, Denmark (2004)