Authors: Barbara Zuzel; Vesna Zabkar
The purpose of our study is to examine the effects of business network connection and oftenoverlooked concept of industry knowledge on relationship outcomes. Some studies haveaddressed the impact of connected relations on a focal relation from the supplier’s side of thedyad, while this study addresses the problem from the customer’s vantage point.
Journal: ( – )
Web Address:
Publish Year: 2004
Conference: Copenhagen, Denmark (2004)