Authors: Ross Brennan
United Kingdom The alleged dichotomy between industrial and consumer marketing is logically weak and poorly supported by empirical evidence. The science of taxonomy is highly developed in other fields of study. The industrial/consumer dichotomy fails to meet the criteria for a logically based taxonomic framework. Scientific effort should be directed towards the development of valid marketing classifications based on sound taxonomic principles.
Journal: ( – )
Web Address:
Publish Year: 2003
Conference: Lugano, Switzerland (2003)