Social Networks – Making An Impact On The International Exchange Partner Selection

Authors: Susanna Hinttu

While the internationalization process of SMEs have gained a lot of research attention the past decades with different theories about the phenomenon, very few of them have actually concentrated on explaining how the opportunities for international business are identified and more specifically how firms discover and chose their international exchange partners. Many are the definitions on what a network is and how to define various relationships, but to acknowledge the distinction between business and social aspects in different contexts remains a challenge. This conceptual paper focus on which social relations have an impact when firms first become aware of their international exchange partner and later on select a partner.

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Publish Year: 2003

Conference: Lugano, Switzerland (2003)