Authors: Éva Pintér; Márton Vilmányi
In our research we analyze the characteristics of public utilities service providers on a market undergoing liberalization, with special attention to relationship marketing and the circle of competences that enable its successful application. Our analysis focuses on the exploration of the relationship between individual and organizational elements of network competences. Our model of analysis examines the layeredness of network competence elements and the cause-and-effect relationship existing between them.Key words: relationship marketing, network competences, public utilities
Journal: ( – )
Web Address:
Publish Year: 2003
Conference: Lugano, Switzerland (2003)